Effective analytics gives us more information (and more accurate information) than ever before. Every new business information tool promises to find the insights in the mountains of data that will revolutionize the way you interact with and understand your audience. However the tool still needs staff time and expertise to get the most from it. Does your organization have that time? What about the specialized skills to most effectively work with the data? How can you make the best investment of the expertise you do have on staff?
Wrangling and classifying data can be a monumental task, especially for non-profits who can’t afford to take focus away from daily work on their mission. When it comes to data manipulation, many people use Excel, which gets complex and even then has significant limitations.
Why not farm out the heavy and specialized effort to dig out from under the mountain of seemingly disconnected data points? In doing so, you maximize the value of your in house talent, allowing them to bring their domain knowledge to a workable data set. Now your team jumps straight into exploring the data and enriching the analysis with the context they have about your situation. Did a campaign perform better than expected? The reason may not be inside your data at all. For example, you may have seen a bump from an outside influence your staff knows, such as a high profile news story that connected with your mission.
Data contains power, but information without context is just plain confusing, or worse misleading. By bringing expertise to thread together and enrich your existing data, you can unlock that latent energy to propel your organization. Combine that momentum with the experience and contextual knowledge of your staff, and you jump up another level of understanding. That means you want your team spending more time working with the processed data, not the mechanical effort of cleansing and preparing it.
FOCUS YOUR TEAM’S EFFORTS AT THE POINT OF GREATEST IMPACT: THE ANALYSIS AND INTERROGATION OF THE DATA.
Invisible Agents erases the chasm between an organization’s data and effective fundraising analysis and action. By sifting through your data; enriching the raw information; creating explanatory presentations; and identifying key strategies, Invisible Agents puts your data to work for you and lets you focus on your mission. We do this by establishing a custom data store for your data, optimized to work with your BI tool and pre-populated with a library of reports to get your team started. The great thing is that your team can work directly with these reports to extend, refine, and evolve them into precisely what you staff needs at that moment to answer the pressing questions for you and your teams.
Go from “data dark” to “data driven” with Invisible Agents! Contact us to find out how we can help you become a more effective fundraiser.
